Pet Nutrition

A lack of authority or overseeing regulatory body means consumers are often left at the mercy of largely unscrupulous marketing teams to help them decide on what to feed their animals. Companies selling floor sweepings and waste materials from the human food industry do so under the guise of the ‘complete and balanced’, ‘species appropriate’ buzz-words and beautifully styled imagery of fresh, whole foods, in an attempt to gain consumer trust, yet these seldom reflect the quality of ingredients within the product.

To consider the process that produce must go through from their original state, being meat by-products, grains or potatoes, and other produce to become a perfectly shaped, dried pellet, that must then be fortified with synthetic vitamins, minerals, and amino acids, sprayed with preservatives and palatant, and marketed as a healthy and natural food for a facultive carnivore, is to consider just the tip of an iceberg. As the average age of our canine companions declined with the increasing consumer adoption of commercial pet food, the industry carried out a marketing campaign that rivals that of the ‘smoking is good for you’ era and convinced their consumer that this diet was suitable. It’s time for an intervention, and for a regulatory body to use the growing scientific evidence in the field of canine nutrition to set clear, honest labelling rules and regulations to help our consumers become better informed. 

Our recommendation is to only purchase pet food that has been manufactured using human-grade produce, and which contain a product that resembles the fresh ingredients. For anyone wanting further guidance or information, our passion is to provide researched, scientifically proven evidence to use nutrition to promote overall health and longevity. We offer one-on-one consultations, and only sell brands we would happily feed to our own dogs.